100 Tikidhada ugu wanaagsan ee Tikidhada Ever

100 Tilmaamaha Taarikhda Baaritaanka Waqtiga

Ka feker waxa aad si fiican u taqaan, iyo xitaa xitaa jacaylka. Fursadaha ayaa ah, kaliya ma aha magaca calaamad ee aad dib u soo celinayso, laakiin tagline , sidoo kale. Ku dhawaad ​​dhammaan noocyada, badeecadaha, iyo shirkadaha waaweyn waxay leeyihiin nooc ka mid ah tagline. Qaar ka mid ah waqtiyada aan joogtada ahayn, kuwa kale ayaa la bedelay toban sano kasta, ama xitaa si dhakhso ah haddii aysan kaliya la qabsanayn dadweynaha.

Maxay Tilmaamuhu?

Tilmaamaha (oo sidoo kale loo yaqaan 'straplines', tags, slogans, ama khadadka calaamadaha) waxay noqon karaan dhiirigelin, sida falsafadda wax soo saarka, ama waxay noqon karaan wax xiiso leh oo xusuus ah.

Inkastoo qaar ay kuu diidi karaan inaad ka fiicnaato, sameyso wax badan, ama aad u sii dheer, kuwa kale ayaa si fudud ugu ciyaaraya ereyo.

Nooc ka mid ah shucanka branding ah, tagline waxaa loo isticmaali karaa qalabka suuqgeynta iyo xayeesiinta. Fikirka ka danbeeya fikradda waa in la abuuro sheeko la yaab leh oo soo koobi karta codka iyo dhismaha alaabta maqalka / maqalka, ama si loo xoojiyo lana xoojiyo xasuusta dhagaystayaasha ee suugaanta suugaaneed.

Sanado ka hor, kumanaan iyo kumanaan xayeysiis ah ayaa yimid oo tagay, laakiin qaar waa halyeey. Halkan, iyada oo aan jirin nidaam gaar ah (inkasta oo Nike uu si cad u tiriyo, mar walbana noqon doono), waa 50 ka mid ah astaanta ugu fiican ee laga helo caalamka. Inta badan waa magac caan ah, laakiin waxaa laga yaabaa in aad ka yartahay dalal ka mid ah wadamada kale. Waxaa sidoo kale mudan in la ogaado in buuggu ka yimid DeBeers ahaa, oo ah, qayb ka mid ah istaraatiijiyadda si loo kordhiyo qiimaha alhacadaha. Waxay shaqeysay.

Sidee Loogu Abuuraa?

Sidee loo soo gaabiyaa isbedelka ku xiran shirkadda, taariikhdeeda, cabbirkeeda, iyo hababka loo adeegsado maamulka.

Ganacsiga yaryar, ama mid ka mid ah oo hadda bilaabanaya, had iyo jeer waa wax uu soo saaro mulkiilaha ama mid ka mid ah shaqaalaha. Mashaariicda u-huritaanka ayaa si sahlan loo qori karaa, gaar ahaan haddii aasaasuhu sidoo kale yahay abuuraha guud.

Shirkad weyn, ama shirkad weyn, ayaa laga yaabaa in la helo sahan badan.

Inta badan waxaa dhici karta in hay'ad shahaadooyin xirfad leh (ama wakaalado) loo yeero si ay uga shaqeeyaan mashruuca. Haddii ay tahay aalado shaandheeyn ah, hay'aduhu waxay kaashan doonaan midba midka kale si aysan u abuurin oo kaliya tixraac, laakiin sidoo kale xirmo aqoonsi shirkadeed iyo malaha fikirka ugu horreeya ee ololaha xayaysiinta.

Dhanka kale, shirkadaha waaweyn iyo shirkadaha waxay weli dooran karaan inay wax ka qabtaan miisaaniyad adag. Shaqada waxaa dhici karta in lagu dhejiyo waaxda hal-abuurka ee gudaha, kooxda koontada xisaabta, ama xirfad daabacan oo hal sawir ah ayaa lagu shaqaaleysiin doonaa saldhig bilaash ah si loo soo saaro fikrado.

Tusaalaha guud ahaan badanaa wuxuu ka yimaadaa cilmi-baaris ku saabsan shirkadda, waxyaabo ay dadku ka sheegayaan badeecadda ama adeegga, sifooyinka alaabta ama adeegga, iyo dareemada dadka marka ay isticmaalaan. Sida aad ka arki kartid jadwalka badan ee hoos ku xusan, waxay caadi ahaan ku dhejiyaan wax xariif ah oo ku saabsan wax soo saarka ama adeegga. Tusaale ahaan, kuleylka "Central Heating for Kids" cuntada quraacda diiran ee Ready Brek, ama "Finger Lickin" Good "ee KFC ee digaaga la kariyey. Qodobbada la xasuusto oo gaar ah ayaa ah, inta badan waxay ka caawineysaa calaamadda inay caan ku noqoto.

TOP 100 Tartanka Talefoonka Ever

(Ka dib markii aad codsatay saaxiibo badan, xirfadlayaal, iyo macaamiisha, liiskan soo socda ee 100 taglines ayaa la sameeyey, lagama yaabo inaadan ku raacsanayn, waxaad u maleyn kartaa in qaar ka mid ah magacoodgu maqan yihiin, ama qaarkood ma uqalmaan inay ku jiraan liiska.)

1. DIAMOND ISKU DAMBEEYA - DeBeers, 1948
2. WAXYAABAHA DABAASHA YA YAHAY - Brylcreem, 1950s
3. MAR WALBA OO AAD U BAAHAN YIHIIN SHAQO, BADBAADO IYO JINSIGA - Mars, 1980
4. AH! BISTO - Bisto Gravy Granules, 1919
5. DHAMMAAN DHAMMAAN DHALINYARADA WAXAA LAGA QAADO GARGAAGA - Cadbury UK, 1968
6. ASK TACLIINTA MAN TALAABO - Packard, 1925
7. AUSTRALIANS WAX SOO SAAREYSO XXXX XAALADDA HORUMARKA - Castlemaine XXXX Beer, 1984
8. JOOJINTA AAD KA BADAN KARO - Ciidamada Maraykanka, 1981
9. BEANZ MEANZ HEINZ - Heinz, 1967
10. BETCHA AAD KA QAADIN KARAA WAQTIGA - Lays, 1981
11. NOOCA KOOXAHA KARAANKA - Cunnooyinka, 1930s
12. CALGON, WAA LAGA HELAA - Calgon, 1970
13. WAA MAXAY KA CUNUGA SADDEXAAD? - Nabisco, 1970-yadii
14. WAXAAD KA HELI KARAA MADAXWEYNE - Verizon, 2002
15. CATS LIKE FELIX FELIX FELIX - Felix Cat Food, 1989
16. DARYEELKA DHALINYARADA KIDS - Ready Brek, 1980s
17. WAA MAXAY WAA MAXAY TALAALKAN KA DHACAYA TIN - Jawaab, 1994
18. WAA MAXAY SHAQSO ... AMA MA BIXIYO? - Clairol, 1964
19. HA KA HELI KARAA, ITOOBI DOONO - Thomas Cook, 1984

1. HA JOOJINTA GURIGA WAXYAABO - American Express, 1975
2. WAXYAABAHA LAGU QAADO MAGAALADA, WAXA LAGU QAADO FADHIGA - Cadaadiska Wrigley, 1959
3. DRIVERS WANTED - Volkswagen, 1995
4. FAALADA IYO SHARCIYADA - Fox News Channel, 1995
5. FINGER LICKIN 'GOOD - KFC, 1952
6. KALA JOOJINAYO SKORIDA CIIDAMADA - United Airlines, 1966
7. TUSAALE BADAN - T-Mobile, 2005
8. KA HELI KARTAA EGG - Guddiga Suuqgeynta Caanaha, 1957
9. WAA MAXAY DADKA DAMBE - Maxwell House, 1959
10. GOT MILK - Guddiga Nafaqada Caanaha California, 1993
11. GRACE ... GOOBTA ... PACE - Jaguar, 1950
12. HALKAN HALKAN KIT KAT. - Rowntree, 1957
13. HADDII A COKE IYO QOYSKA - Coca Cola, 1979
14. WAXAAD TAHAY IN LAGU QAADO - King Burger, 1973
15. HELLO BOYS - Wonderbra, 1995
16. HELLO TOSH, GOTTA TOSHIBA - Toshiba, 1984
17. Anigu waxaan ahay CANADIAN - Molson Beer, 1994
18. WAXAAN BIXIN KARAA CAAFIMAADKA CARLING BLACK LABEL - Carling, 1971
19. WAXAAN KA HELI KARAA WAXAY TAHAY WAXAY TAHAY - Alka Seltzer, 1966
20. WAXAAN LEEYAHAY LABAAD, WAXAAN SHAQAYNAYO COMPANY - Remington, 1979
21. Waxaan jeclahay NEW YORK - NY State Dept., 1977
22. WAXAAD TAHAY, WAXAY TAHAY IBM - IBM, 1988
23. Waxaan ahay WALK A MILE loogu talagalay CAMEL - Sigaar Geel, 1921
24. HADDII WAXAAD U HELI, WAA IN - Reedyow Times, 1991
25. HADDII AAD RABTO IN AAD U HELI KARO, KULMIYAD HAT
26. WAXYAABAHA LAGA HELAYO - Adidas, 2004
27. WAA MAXAY. MA AADAN? - Independent, 1987
28. WAXAAD U BAAHAN TAHAY IN LAGU HELI KARO WAXAAD U BAAHAN TAHAY - Waqtiyada, 1950-yadii
29. TALOOYIN KA BADAN YIHIIN INAAN CIIDAMO KA HELI KARAA - Cunto, 1972
30. WAA MAXAY TAHAY SIYAASADDA - Peperami, 1993
31. WAA MAXAY TV, WAA HBO - HBO, 1997
32. WAA MAXAY CAYMISKA Coca Cola, 1970
33. WAXAAD U SAMAYNAYAA - Nike, 1988
34. SI AAD KALA DOORANAYO WAKHTIGA - Yellow Pages, 1964
35. MAS'UULIYADAHA IYO KOOBKA - Playtex, 1930s
36. WAA MAXAY, MASUULIYADEEDA! - Cirridka Caga-Dhaafka ah, 1958
37. MAYBE SHE WAXA LAGU QAADAY DOONO - MAYBE ITAY MAYBELLINE - L'Oreal, 1991
38. WAXAAD KA HELI KARTAA ADIGAAGA, MA JOOJIN KARTAA - M & Ms, 1950s
39. MILKI GOTTA LOTTA BOTTLE - Guddiga Suuqgeynta Caanaha, 1982
40. MMM MMM GOOD - Campbell's Soup, 1930s
41. MADAXAADKA, MY GUINNESS - Guinness, 1936
42. MAYA ILMAHA BULSHO DIE - Badbaadinta Carruurta, 2011
43. MAYA FT, MAYA RAADIN - Maaliyada Maaliyadeed, 1982
44. HADDII AAD KA BEDDO, MA JOOJI KARAA - Pringles, 1990
45. FADLAN HA SIIN KARO CHARMIN - Charmin , 1964
46. PLOP, PLOP, FIZZ, FIZZ, OH WAXA AAD U HESHIISAY - Alka Seltzer, 1953
47. KA HELI KOOWAADKA KOOWAAD EE DALKA - Carlsberg, 1973
48. SIDA LAGA HELI KARO TANKADA - Esso, 1964
49. KA HELI KARO DHIBAATAA - AT & T, 1979
50. U DIYAARO DHIBAATOOYINKA - FTD Interflora, 1917
51. SCHH ... MA OGTAHAY WHO - Schweppes, 1962
52. FALANKA FANTASYADA - Chanel No. 5, 1979
53. SNAP! QAABKA! POP! - Kellogg's Rice Krispies, 1932
54. WAXYAABAHA BADBAADO, DHULKA LACAGEED - Miller Lite, 1974
55. TALLAALKA CIIDAMADA - Zanussi, 1981
56. BANI'IN KA DHACAYSO HAA - Baanka Bankiga Dhexe (TSB), 1980
57. HADDII UGU BADAN KARO MAN - Gillette Razors, 1989
58. Gawaarida Gawaarida waa A TOYOTA - Toyota, 1986
59. BARNAAMIJKA GARGAARKA - Miller Beer, 1950
60. NASIGA MUSTAQBALKA. WAXYEELADA MUSTAQBKA - Orange, 1994
61. MEESHA AAD KA BEDELAYSO GO - Dixons, 2009
62. BANNAANKA BARNAAMIJKA - Baanka Midland, 1990
63. MILKU LA'AAN QAABKA MAGANGELYADA LAGU HAYO, MA JOOJINAYO - M & Ms, 1954
64. QAABKA KALE EE QASHINTA - Kaadi, 1986
65. WAQTIGA KA QAYBGALAYO - Coca Cola , 1927
66. WAXYAABAHA KALA DUWAN MAGAALADA - BMW, 1975
67. UNCOLA - 7UP, 1973
68. HADDII LACAGTA WAXAA LAGA QAADO. WAXYAABAHA WAXAY TAHAY, HADDII MASTERCARD - Mastercard, 1997
69. FIIRO GAAR AH - Apple, 1990s
70. WAXYAABAHA KA YIMID - Volkswagen, 1959
71. VORSPRUNG DURCH TECHNIK - Audi, 1982
72. HADDA DHAMMAAN KIA-ORA - Kia-Ora, 1980s
73. NASIGA HARDER - Avis , 1962
74. MAXAA DHACAYAAN, HALKAN HALKAN - Las Vegas, 2002
75. MARKA AAD U HESHO, WAXYAABAHA LAGA HELAYO WAXYAABAHA LAGA HELO - FEDEx, 1982
76. MARKA AAD KA BARAN, FOGAANNADA - Morton Salt, 1912
77. MARKA AAD KA HELI KARTAA SI AAD U SOO BANDHIGAY - Hallmark, 1934
78. HALKEE HALKAN - Wendy's, 1984
79. WOTALOTIGOT! - Smarties, 1961
80. WAXAAD KA HELI KARTAA HALAALAHA - Dhamaan, 1950s
81. DARYEELKA UU HESHIISYADA - Kaadhka Deynta, 1978

Hadda, ka dib qarni qaran oo xayeysiis ah, ma aha midline kasta oo ka dhigaya liiska. Qaar ka mid ah ardayda kaalinta ku jira waxaa ka mid ah "Waa wax aad u fudud" Polaroid, "Waxay yihiin Grrrreeeat " ee Duufaanaha Barafoobay , iyo " Nooga Bannaanka " ee Budweiser.