Magacyada Haya'daha Wakiiladu Waxay Noqon Doonaan Wax Sameeya
Waa wax la yaab leh in laga fekero in warshad samaysa rootiga iyo subagga oo leh hal-abuur iyo asal ah, xayaysiisku wuxuu ku yaallaa qaar ka mid ah magacyada ugu caansan ee ku yaalla meeraha.
Waa caddaalad darro in la yiraahdo in shirkadaha sharciyadu kaliya ay la tartamaan habkan si aan toos ahayn loo soo magacaabo. Waxaa la sheegay in iskaa-u-kicinta ay tahay mid ka mid ah waxyaabaha ugu adag ee hay'ad kasta oo sameysa, oo si fiican u shaqeynaya, taasina si cad u muujinaysa ciriiriga iyo xulashada magaca banaan.
Foomka, ugu yaraan 60-70 sano ee ugu dambeeyay, wuxuu u muuqdaa inuu yahay: aasaasaha aasaasiga ah 1 + aasaasaha magaca qoyska 2 = magaca wakaaladda. Tani waa la bedelay si ay u noqoto liis dharka kuwa lamaanaha ah marka ay ku biiraan shirkadda, ama la horumariyo.
Ciyaartoyga ugu Wanaagsan ee Magaciisa ugu Muhiimsan
Ka fiiri 25 hay'adood oo ka mid ah wakaaladaha xayeysiiska ee adduunka oo idil 2016, oo ku taxan dakhliga. Kuwani waa hay'adaha waaweyn ee magac-magac leh leh macaamiisha buluuga ah.
- WPP Group, London
- Omnicom Group, NY City
- Publicis Groupe SA, Paris
- Kooxda Interpublic ee Cos., NY City
- Dentsu, Tokyo
- Accenture's Interactive Interactive, New York
- PwC's PwC Adeegyada Dijital, New York
- IBM Corp. ee IBM IX, Armonk, New York
- Deloitte Deloitte Digital, New York
- Havas, Faransiiska
- Hakuhodo DY Holdings Tokyo
- Isbahaysiga Macluumaadka Isgaarsiinta Isbahaysiga ee Epsilon, Teksas
- Kooxaha Isgaadhsiinta BlueFocus, Beijing
- Wada-hawlgalayaasha MDC, New York
- DJE Holdings, Chicago
- Acxiom Corp., Arkansas
- Cheil Worldwide, South Korea
- Experian Adeegyada Cilmi-aqoon ee Experian, New York
- Advantage Solutions 'Partners Adventage Marketing Partners, California
- MC Group, Berlin
- Engine Group, London
- Asatsu-DK, Tokyo
- Freeman, Texas
- Acosta's Mosaic, Texas
- Aimia, Canada
Oo halkan waa liiska hay'adaha kale ee sameeya lacag weyn, sanadka ka dib:
- Havas Suresnes, Faransiiska
- Aegis Group, London
- Sapient Cambridge, Massachusetts
- aQuantive, Seattle
- Aspen Services Marketing, West Chicago, Illinois
- Xiriirka Cheil, Seoul
- Monster Worldwide, NY City
- WB Doner & Company Southfield, Michigan
- Kooxda Isgaarsiinta Cossette, Magaalada Quebec
- Richards Group, Dallas
- Rahim Bogle Hegarty, London
- M & C Saatchi, London
- Chime Isgaarsiinta PLC, London
- Merkle Lanham, Maryland
- Weiden + Kennedy Portland, Oregon
- RPA, Santa Monica
- Cramer-Krasselt, Chicago
- TBWA Worldwide, New York
- J. Walter Thompson, New York
- Wunderman, New York
- Y & R, New York
- Weber Chandwick, New York
- Edelman, Chicago
Wali miyuu soo jeedaa? Hambalyo. Qofkasta oo aan ka aheyn saamilayda shirkadahaas, magacyada waxay ku saabsan yihiin xusuus ah oo xiiso leh sida qaboojiyaha qabow ee boorashka.
Marka laga reebo mid ka mid ah (Engine Group), waa liis dhar dhaqameed oo ah jajabyo jilicsan, ciribtirka dabiiciga ah iyo isku deyidda isku dayga ah ee kor loogu qaadayo mooshinka aasaasayaasha. Wakaalad ahaan wax lagu abuuro sida Jaamac Bogley Hegarty , tusaale ahaan, laga yaabo inaanu aad u fogayn maanta oo leh astaan aan caadi ahayn oo la aqbali karo. Xaqiiqdii, hay'ad loo isticmaalo "erayada waa caqabad ku ah isgaadhsiinta" iyada oo loo eegayo korjoogteeda, waxay hubaal ka dhigtay in badan oo ka mid ah magaca shirkadda. Ma jeclaan laheyd waxyaabo badan oo hal abuur leh, oo gaaban, ayaa ka fiicnaaday? Waxyaabaha muujinaya dabeecadda hal-abuurka ah ee hay'adda, taas oo ah mid hal-abuur leh.
Laakiin waxay u muuqataa in ay ahayd kiiska, lixda sano, toddobaadyo, siddeed iyo siddeed, oo ah hay'ado si ay u raacaan habka "magacyada korka albaabka". Xitaa hay'adaha ugu fiican ee abid ugu fiicnaa warshadaha, oo ay ka mid yihiin Doyle Dane Bernbach, Ogilvy & Mather, iyo TBWA , dhammaantood waxa ay ka xanuunsadeen "Waxaan doonayaa inaan caan ku noqdo!" syndrome.
Tani waa tusaaleyaal tusaale ah oo ah ego si fiican u roon. Xaalad kasta oo magacyadoodu ka kooban tahay magaca hay'ad ama ganacsi, waa lama huraan in qof uu tago oo qof kale uu ku biiri doono, ama uu kor u kaco. Waa sababta aad ujoogsatid magacyo ajnabi ah sida AMVBBDO. Dhab ahaan, taasi waa kaliya maraq foornooyinka. Haddii aad leedahay magac hufan oo badan, midna arrimahan midkoodna ma jiraan. Wakaaladaha casriga ahi si fiican ayey u yaqaanaan.
Taasna ahayd. Tani waa hada ... Mahadsanid.
Wakaalado badan oo intaa ka badan waxay bilaabayaan in ay soo galaan hab wax ku ool ah oo feker ah.
Magacyada wakaaladaha xasaasiga ah, xusuusta iyo hal-abuurka ee hadda ku soo biiraya warshadaha waxaa ka mid ah:
- 72 Sunni
- Rooggu strawberry
- Taksi
- Dugsiga Wexley ee Gabdhaha
- Badeeco weyn
- Bangiga
- Pocket Hercules
- Carruurtu waxay jecelyihiin Jetlag
- Omelet
- David & Goliath
- Walrus
- Hooyo
- Moosylvania
- Abuur
- Blammo Worldwide
- Society Glue
- Beeraha
- Bonehook
- Kurbada
- Hoog
- Mosaic
- Organic
- Zenith
- Cactus
- Halis Mass
Farqiga u dhaxeeya labada liisto waa habeen iyo maalin. Iyadoo mid ka mid ah, kuwii hore, waxay u muuqdaan kuwo guryo badan oo ka muuqda lacag ururin lacag la'aan ah oo loogu talagalay qareennada, tan kalena waa ururo xiiso leh oo ka mid ah hay'adaha xariirka sheekada ka baxsan magaca.
Qaado Dunida Caalamka sida tusaale wanaagsan. Waxay si cad u leeyihiin dareenka jilicsan, hab fudud oo la socda, laakiin sidoo kale waxay la xiriiraan inay saamayn ku yeelan doonaan. Bal qiyaas haddii ay horay u raaceen magaca afarda ciyaartoy ee waaweyn ee hay'adda - McNab, Gee, Simon iyo Emslie.
Ma jeclaan laheyd in xitaa ay eegto aragti labaad?
Waxaa laga yaabaa in ay maalintooda, macaamiishu doonayeen dareen qaab-dhismeed iyo aasaas adag oo ka yimid hay'addooda adreeska, sidaas darteed "magaca maraq" waxay ahayd doorasho wanaagsan oo soo jiidashada macaamiisha. Waxaa muhiim ah in la ogaado mid ka mid ah hay'adaha ugu caansan ee abid soo martay, Doyle Dane Bernbach, waxay ahayd "magaca maraq."
Maalmahan, waxay u muuqataa in carruurta cusub ee boodhka ay eegayaan waxyaabo wax yar ka duwan. Sure, ma joogaan 25ka sare ee ugu sarreeya, oo laga yaabo inaanay waligeed tixgelin doonin cabbirka, taariikhda, iyo biilasha tartamayaashooda badan. Laakiin hay'adaha sida Hooyo iyo Taksi waxay sameeyaan hirarka weyn, waa inaanay la yaabin inay arkaan naftooda oo ku riixaya ciddida wiilasha waaweyn.
Sidaas daraadeed xiisaha ay u hayaan warshadan cusub iyo "cadeyneyso halkii ay ku odhan lahayd," halkan waa caqabad 24 ka mid ah 25 hay'adood oo sare - adigu adigu dib u dhig. Uma baahnid inaad wakhti dheer qaadatid, xitaa macnaheedu waa wax. Xulo eray erey ah ama erey; Halkan waa liisto kaa caawiya.
WARBIXINTA, VOLCANO, BLITZ, WHALE, TALEEFIYAHA, FANTOOR, CHARADE, BLINKER, CYCLE, STATION, HACKSAW, DRONE, ARRIVAL, GOLD, JUGGLER, QALABKA, KALA DUWAN, DHOW, COOL, AIRPORT, CELLAR, RIDHI, CROWN, ZEBRA, SPONGE, SODA, BOOSTAR, CREAM, RIVER, BOOKWORM, MINT, PORTER, CHERRY, FRICTION, HEAT, GRENADE, iyo ATLAS.